Greetings artsy types! I hope you’re sitting comfortably in your local Starbucks, Photoshop minimized on your Macbook Pro, and with enough cappuccino to fell a horse on your desk. I come in peace.
As SEO’s, we rarely become involved before a site is designed, coded, and often live. At that point, we sit in our ivory towers and point, ‘That’s wrong, that’s wrong, this is wrong, and that’s wrong.’ Then everyone else grumbles and hates us. I cut my teeth in SEO working for a web design company, and over time, I’ve learned how decisions made as early as the first wireframe can ruin an SEO campaign that doesn’t even start until 2 years later. Come, friends, let’s have a heart-to-heart discussion.
